Southwest Just Revamped Its Loyalty Program for 2024

Frequent fliers expect the worst when loyalty programs change. However, Southwest's Rapid Rewards program adjustments are beneficial.

Rapid Rewards is unique in that members earn qualifying flight segments for A-List status and Southwest's Companion Pass

New criteria and credit card bonuses will make A-List and A-List Preferred elite membership easier to attain in 2024. Rapid

Rewards members can pay for flights with cash and points. Southwest will also maintain its cobranded credit card customers'

Rapid Rewards members can buy their own and others' tickets with cash and points starting at 1,000 points in spring 2024.

Members can pay for flights using points or money, not both. For Southwest's cheapest “Wanna Get Away” prices, each point is worth 1.3 to 1.45 cents

when used alone. This may be the same valuation used for combo points and miles fare, but there are no signs otherwise.

Cash and points bookings do not earn Rapid Rewards, A-List or A-List Preferred tier qualifying points, or Companion Pass points. 

However, these bookings will count toward A-List, A-List Preferred, or Companion Pass flight segment counts.

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